About UXLab

UXLab is a boutique CRO and growth agency with a seven-person team. They work with mid-market e-commerce and SaaS companies to identify conversion problems and fix them — through structured audits, UX analysis, and wireframe-driven recommendations. Their reputation is built on thoroughness and quality.

Marta T. founded UXLab and runs it as both a practitioner and a business owner. She knows what a real CRO audit requires — and she knows exactly how long it takes to do it right.

The Challenge

The same thoroughness that made UXLab's work excellent was making it impossible to scale.

A proper audit — heuristic analysis, UX review, copy critique, hierarchy assessment, prioritized recommendations, and wireframes — took three to five analyst days per client. Before a new client saw a single deliverable, the agency had already burned most of a work week. New business was being turned away because capacity wasn't there.

The sales problem was equally painful. UXLab's best possible pitch was showing a prospect their own conversion issues live — walking through real problems on their actual site during the first call. But that required doing a full audit in advance, which took days. So instead, they showed case studies and talked through frameworks. Abstract, forgettable, and easy to compare-shop.

"We knew that if we could show someone their funnel problems in real time during the first conversation, close rate would go through the roof. We just couldn't do a full audit in 30 minutes. We needed something that could."

Output consistency was a third problem. Senior analysts delivered excellent work. Junior team members sometimes missed critical issues. Standardizing quality across the team was a constant management challenge with no clean solution.

The Solution

UXLab integrated Boostra across every stage of their workflow — sales, delivery, and team operations.

Sales: Before every pitch call, the account team runs Boostra's Funnel Analyzer on the prospect's site. In minutes, they have a structured audit: specific conversion leaks, prioritized issues, and wireframe concepts showing what fixed versions could look like. They walk into the call with a live analysis of the prospect's own problems — not slides about past clients.

"We show them their own site. We show them exactly what's broken and exactly how we'd fix it. The conversation goes from 'tell me what you do' to 'when can you start' in fifteen minutes."

Delivery: What previously took three to five days now takes two to four hours. Boostra surfaces the same issues a senior analyst would find — CTA friction, messaging gaps, hierarchy problems, weak social proof — in a fraction of the time. Analysts now focus on strategic interpretation and client communication instead of mechanical audit work.

Team consistency: The Wireframe Studio eliminated the quality gap between senior and junior team members. Junior analysts now produce work that previously only came from senior staff. The quality floor across the team rose significantly.

The Results

The impact was measurable within the first quarter across all three dimensions.

Audit time dropped by 96%. Three-to-five-day audits now take two to four hours. UXLab doubled their client capacity without a single new hire.

Close rate on new business increased by 55%. The live-audit pitch — showing prospects their own conversion problems during the first call — changed the sales dynamic entirely. Seeing is believing.

Average client revenue growth, attributed to UXLab's work, rose to +35% — driven by both higher deliverable quality and faster iteration cycles.

"We're not doing the same work faster. We're doing better work, winning more business, and serving more clients at the same time. Boostra changed what's possible for an agency our size."