Fee transparency on the results page recovered booking drop-off.

+8.3%

Flight selections

-14.2%

Checkout abandonment

easyJet flight search results after Boostra CRO audit

“Travellers were not price-sensitive — they were confused about what the price meant. Boostra showed us that clearly enough to act on it.”

Digital teameasyJet

Challenge

easyJet's flight search delivers relevant results quickly. The conversion problem was downstream: high-intent travellers were selecting a price on the results page, advancing to fare detail or seat selection, and then exiting without completing the booking. Exit data pointed toward pricing surprises rather than schedule or destination concerns.

Taxes and booking fees only appeared at the payment screen — several steps after initial flight selection. The 'Standard' and 'Flexi' fare labels were not explained inline, requiring a click to understand what each included. On mobile, the 'Select' button shared visual weight with promotional cross-sells for car hire and hotel bundles.

Approach

Boostra's scan of the search-results page flagged the price-display gap as the highest-priority issue: tax-inclusive totals were not shown until checkout, meaning the price a traveller clicked was not the price they paid at the end. Secondary issues included unlabelled fare types and a mobile CTA whose prominence was diluted by surrounding promotions.

The team introduced tax-inclusive pricing on the flight card in search results. A fare-type tooltip was added on hover and tap to explain what each option included. On mobile, 'Select flight' was restyled as the clear primary action, with cross-sell tiles moved below the results list.

Results

Flight selections rose 8.3%, checkout abandonment fell 14.2%, and mobile conversion improved 6.1% across the test period. The improvement came not from changing the offer but from ensuring the stated price matched what travellers expected at checkout.

Figures reflect easyJet's Boostra scan on the search-results page. Outcomes are specific to this surface and test window — they are not a prediction for every airline booking flow.