Made-to-order clarity on the product page lifted the bag rate.

+9.4%

Add to bag

+7.1%

Checkout completion

Foundrae product page after Boostra CRO audit

“The product story was there — it was just in the wrong place. Shoppers were leaving before they read the part that made the purchase make sense.”

Creative teamFoundrae

Challenge

Foundrae creates made-to-order fine jewelry designed around meaning, material, and craft. Paid social brought high-intent buyers to product detail pages, but add-to-cart was below benchmark for the price point. On mobile, the exit pattern was early — buyers left before scrolling to the piece's story.

The team knew the creative was strong and the supply chain honest. What they lacked was a page-level read on where intent broke down. The made-to-order delivery window was buried in a collapsed FAQ accordion. The material sourcing and symbolic meaning of each piece came after a block of ring specifications.

Approach

Boostra's PDP scan flagged three friction points: delivery timing was absent from the hero ('ships in 4–6 weeks' appeared only in a collapsed FAQ), the narrative that justified the price — material quality, meaning, and craftsmanship — came after a block of specifications, and on mobile there was no persistent 'Add to bag' control once the user scrolled past the price.

The team added 'Made to order · ships in 4–6 weeks' inline with the price display. The meaning and material callout was moved above the size and specification section. A sticky 'Add to bag' bar was introduced for mobile, anchored to the selected variant.

Results

Add-to-cart improved 9.4%, checkout completion rose 7.1%, and PDP bounce fell 14% on the tested product templates. The same creative and media spend converted better because the page answered delivery and quality questions in the first screen.

Results are from Foundrae's Boostra scan on selected product templates during the test window. Other categories and price points may differ.