A three-step explainer above the CTA unlocked first-time gold investors.

+12.7%

Account activations

+6.4%

First investments

Goldinga product page after Boostra CRO audit

“Regulatory copy is important, but we were leading with it. Boostra showed us we could meet our compliance obligations and still build trust at the top of the page.”

Growth teamGoldinga

Challenge

Goldinga enables retail investors to buy fractions of physical gold stored in certified vaults. Traffic came from financial media, comparison sites, and search — people already interested in the asset class. But account-activation rates were low: visitors arrived, read the overview, and left before starting the sign-up process.

The opening section of the product page was dominated by a regulatory disclaimer block and a capital-at-risk warning. Both are legally required, but placed at the top they created a tone of caution before the product benefit had been explained. First-time gold investors also had no simple answer to the question of how the product actually worked before they opened an account.

Approach

Boostra's scan identified the disclaimer placement as the page's highest-friction element above the fold, followed by a vague 'Open account' CTA with no indication of the next step, and the absence of a lightweight educational block for buyers with no prior gold-investment experience.

The team added a three-step process explainer — 'Choose an amount → stored in an allocated vault → sell any time' — directly above the primary CTA. The regulatory disclaimer was moved to a clearly labelled collapsible block in the footer. The button copy changed from 'Open account' to 'Buy your first gram.'

Results

Account activations rose 12.7%, first-investment completions improved 6.4%, and product-page bounce fell 9.1% during the test window. Visitors who previously left without engaging now had a simple process answer and a lower-stakes entry point before being asked to commit.

Figures come from Goldinga's Boostra analysis on this product page. Results reflect this page and this audience; other investment products with different trust dynamics may see different outcomes.