Onboarding that made the trial feel finished, not abandoned.

+14%

Trial starts

-8%

Onboarding drop-off

Linear onboarding flow reviewed in Boostra

“Members were not rejecting the product. They were getting stuck before they ever used it.”

Priya ShahHead of growth at Linear

Challenge

Linear’s trial started after a multi-step signup. Analytics showed healthy landing-page traffic and a weak first-session rate. Support tickets mentioned confusion about what was free, what needed a card, and which action to take first.

The growth team had split-tested headlines. They had not looked at the full path from landing page through onboarding as one conversion surface.

Approach

Boostra’s plan tied landing copy to the first in-product screens: say what the trial includes, remove a redundant account step, and put a single next action on the empty state.

The team shipped copy and flow changes first. Brand and core product content stayed. The job was to stop asking new members to invent their own next step.

Results

Trial starts rose 14%, onboarding drop-off fell 8%, and completed first sessions rose 11% after the path changes. More people who clicked through ads reached a finished first action.

Linear measured this on their trial funnel during the Boostra window. Other subscription flows will not match these numbers automatically.