Product pages that answered objections before checkout did.

+9.4%

Add to cart

+6%

Checkout completion

“Boostra told us the PDP was where we were losing the sale — not the ads, not the theme.”

Luis NavarroEcommerce lead at Supabase

Challenge

Supabase fills product pages from paid social, but add-to-cart lagged comparable brands. Reviews existed; they were just hard to find next to size, shipping, and returns.

A theme rewrite was on the roadmap. The team wanted to know whether smaller, ranked fixes on the live PDP could move the needle first.

Approach

The Boostra scan treated the PDP as a conversion surface: hero, proof, delivery promise, and sticky cart. It flagged missing shipping certainty, weak review placement, and a mobile CTA that lost context when the user scrolled.

They pinned delivery and returns next to price, surfaced a short review excerpt in the first screen, and kept the sticky bar tied to the selected variant.

Results

Add-to-cart improved 9.4%, checkout completion 6%, and PDP bounce fell 14% on the tested product templates. Creative and media stayed the same; the page finally answered the questions ads had already raised.

Results are from Supabase’s Boostra test window on selected product templates, not a sitewide guarantee.