A shorter sign-up form and trust signals recovered trial registrations.

+16.2%

Trial registrations

+9.3%

7-day activation

“The form was asking for commitment before trust. Eight required fields before the first login is too much to ask of any active trader.”

Product teamTradeVision

Challenge

TradeVision offers institutional-grade charting and real-time market data to active retail traders. Paid-search and comparison-site traffic brought in visitors with genuine intent — people evaluating platforms before committing. But conversion from the sign-up page to a live trial was low relative to the quality of that traffic.

The sign-up flow required eight fields before a user ever saw a chart: name, email, password, country, experience level, trading style, asset class, and referral source. On mobile, that meant four screens before the platform loaded for the first time.

Approach

Boostra scanned the registration page and prioritised three issues: the field count, absent trust signals near the submit button, and a hero headline written in product terminology ('Advanced multi-asset terminal') rather than trader-outcome language. The action plan recommended a four-field entry form, visible security proof at the point of commitment, and a benefit-led rewrite of the hero.

The team trimmed the form to email, password, primary asset class, and trading frequency. SOC 2 compliance and data-encryption badges were added directly beneath the submit button. The hero headline became 'See every opportunity before the market moves.'

Results

Trial registrations rose 16.2%, activation within seven days climbed 9.3%, and form abandonment fell 22% across desktop and mobile. The same traffic converted at a materially higher rate once the entry barrier matched the intent of the audience.

Figures are from TradeVision's Boostra scan on the registration page. Results reflect this page and traffic mix — they are a direction, not a forecast for every fintech sign-up flow.