Challenge
UXLAB® wins clients through a portfolio-heavy website that draws agency directors and scale-up founders. Time-on-site averaged over three minutes, signalling genuine interest. But the services page was converting at a fraction of what referral quality suggested it should.
The team had iterated on headline copy without a shared, page-level diagnosis. The primary 'Book a discovery call' button sat below a dense service description, and client logos — the proof element most likely to move a decision-maker — appeared only after significant scrolling.
